Bill King is the pioneer who put the Australian outback on the map for both local and international tourists. Through an enterprise founded on hope and grit - now operating as AAT Kings - he opened up a completely new branch of Australian tourism. Eccentric drivers, mad passengers and sticky situations abound in this tale. Bill and his tour groups sometimes got lost, bogged or stranded - sometimes even scared out of their wits - but there was always a fierce determination to bring the show back home.