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Americans have come to expect that the nation’s presidential campaigns will be characterized by a carnival atmosphere emphasizing style over substance. But this fascinating account of the pivotal 1840 election reveals how the now-unavoidable traditions of big money, big rallies, shameless self-promotion, and carefully manufactured candidate images first took root in presidential politics.
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Edition | Availability |
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The carnival campaign: how the rollicking 1840 campaign of "Tippecanoe and Tyler too" changed presidential elections forever
2016
in English
1613735405 9781613735404
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Book Details
Table of Contents
A compromise candidate
The first image campaign
Hello, Columbus
Old Tip: hero or coward?
Home sweet log cabin home
Little Matty
Palace of splendor
Showdown in Baltimore
A Democratic splinter
Tippecanoe and rallies too
The first gender gap
Petticoat power
Read all about us
Sing us a song
The marketing of a candidate
Going negative: the Democrats fight back
General Mum speaks
Old Tip on the campaign trail
Stump speakers
The Buckeye Blacksmith
Money talks
Stealing votes
Election returns
Mr. Harrison goes to Washington
Death of a president
And Tyler too.
Edition Notes
Includes bibliographical references (pages 261-269) and index.
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- Created July 19, 2019
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