In cross-cultural settings, it is not enough to know that behavior differs across cultures - you must also know how differences in values drive behaviors. To truly comprehend the differences among cultures, one must understand their origins, how they emerged on the world stage, the various economic, political, physical, social, and religious forces that shaped them.

This book traces the antecedents of people's behavior and shows readers why cultures differ and includes suggestions for adjusting to these differences. Engrossing and revealing, Scarborough's book will be essential for corporate management and others involved in international commerce, but also for their counterparts in the public sector, who also understand why it is necessary to get along with people from other cultures in the pursuit of mutually beneficial goals.