An edition of Corporate communication (2010)

Corporate communication

strategic adaptation for global practice

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Cover of: Corporate communication by Michael B. Goodman
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Last edited by Adrien Hobbs
November 10, 2011 | History
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An edition of Corporate communication (2010)

Corporate communication

strategic adaptation for global practice

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Peter Lang
Language
English
Pages
238

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Subjects
Public relations, Corporations, Communication in management, International cooperation

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Edition Availability
Cover of: Corporate communication
Corporate communication: strategic adaptation for global practice
2010, Peter Lang
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Table of Contents

Adapting to radical changes in business and media : a corporate communication vision for the future
Leadership capabilities : the core competencies for corporations and executives
Corporate communication and Web 2.0
Strategic ethical relationships : trust and integrity
Corporate culture's increased significance
Economic factors
Precedent : the history of communication in corporations
Philosophy : the engineering of consent and process : strategic and tactical models
Performance : the measures that determine the success of communication
Corporate communication : the way forward
Guideline A: corporate communication strategy and policy
Guideline B: crisis communication
Guideline C: media relations
Guideline D: employee relations
Guideline E: global relations
Guideline F: corporate citizenship and table of organizations
Guideline G: core competencies for corporate communication
Guideline H: investor relations and sustainability
Guideline I: transparency and disclosure
Guideline J: reputation management
Guideline K: transaction communication
Guideline L: affiliate relations
Guideline M: thought leadership and executive relationship management
Guideline N: social media and corporate blogging.

Edition Notes

Includes bibliographical references (p. [195]-214) and index.

Published in
New York

Classifications

Library of Congress
HD30.3 .G655 2010

The Physical Object

Pagination
xix, 238 p. :
Number of pages
238

ID Numbers

Open Library
OL24383382M
ISBN 10
1433106213, 1433106221
ISBN 13
9781433106217, 9781433106224
LCCN
2010008209
OCLC/WorldCat
531718957

Source records

Library of Congress MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
November 10, 2011 Edited by Adrien Hobbs Edited without comment.
November 10, 2011 Edited by Adrien Hobbs Added new cover
October 21, 2010 Created by ImportBot Imported from Library of Congress MARC record