An edition of Pricing strategies
(2012)
Pricing strategies
a marketing approach
by Schindler, Robert professor
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"The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on the needs and sensitivities of the customer. This customer-focus theme is evident throughout the text. The author helps to overcome the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts"--
Publish Date
2012
Publisher
Sage Publications, Inc,
SAGE Publications, Inc
Language
English
Pages
416
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Pricing strategies: a marketing approach
2012, Sage Publications, Inc, SAGE Publications, Inc
in English
1412964741 9781412964746
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Published in
Thousand Oaks
Edition Notes
Includes bibliographical references and index.
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History
- Created October 22, 2011
- 7 revisions
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| December 20, 2023 | Edited by ImportBot | import existing book |
| March 17, 2023 | Edited by ImportBot | import existing book |
| October 9, 2020 | Edited by ImportBot | import existing book |
| September 25, 2020 | Edited by MARC Bot | import existing book |
| October 22, 2011 | Created by LC Bot | Imported from Library of Congress MARC record. |