An edition of Basic strategy in context
(2010)
Basic strategy in context
European cases and texts
by James Neil Thomson
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Case studies, Strategic planningPlaces
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Book Details
Table of Contents
Introduction : what is strategy?
What is strategy?
Analysing the internal environment
The external environment
Stakeholders and corporate governance
Ethics
Strategic direction
Focus : differentiation or low cost
Change
Mergers & acquisitions
Control
Knowledge and the learning organisation
Innovation & corporate entrepreneurship
Culture
Leadership.
Edition Notes
Includes bibliographical references and index.
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History
- Created December 9, 2010
- 1 revision
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| December 9, 2010 | Created by ImportBot | Imported from Library of Congress MARC record |