Women and mass consumer society in postwar France
by Rebecca Pulju
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"Women and Mass Consumer Society in Postwar France examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France, integrating the history of economic modernization with that of women and the family. This role both celebrated the power of the woman consumer and created a gendered form of citizenship that did not disrupt the sexual hierarchy of home, polity, and marketplace. Redefining needs and renegotiating concepts of taste, value, and thrift, women and their families drove mass consumer society through their demands and purchases at the same time that their very need to consume came to define them"--
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Women and mass consumer society in postwar France
2011, Cambridge University Press
in English
1107001358 9781107001350
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Includes bibliographical references and index.
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- Created November 30, 2010
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| January 15, 2023 | Edited by ImportBot | import existing book |
| January 4, 2023 | Edited by MARC Bot | import existing book |
| December 23, 2022 | Edited by MARC Bot | import existing book |
| January 23, 2021 | Edited by ImportBot | import existing book |
| November 30, 2010 | Created by ImportBot | Imported from Library of Congress MARC record |