At the beginning of The Wizard of Oz, Dorothy and Toto are caught up inside a tornado, swept away from their mundane world of Kansas, and deposited into the marvelous land of Oz.
An edition of Inside the Tornado
(1995)
Inside the tornado
marketing strategies from Silicon Valley's cutting edge
1st ed.
by Geoffrey A. Moore
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"In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. From Internet subscriptions to cellular phones, Moore provided guidelines for getting new paradigms beyond early adopters and into mass markets."--BOOK JACKET.
"Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hypergrowth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership."--BOOK JACKET.
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Previews available in: English
Showing 7 featured editions. View all 7 editions?
| Edition | Availability |
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1
Inside the tornado: strategies for developing, leveraging, and surviving hypergrowth markets
2004, HarperBusiness Essentials
in English
0060745819 9780060745813
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2
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3
Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
July 1, 1999, HarperBusiness
Paperback
in English
0887308244 9780887308246
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4
Inside the tornado: marketing strategies from Silicon Valley's cutting edge
1999, HarperPerennial
in English
- 1st HarperPerennial ed.
0887308244 9780887308246
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5
Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge (Cassette)
January 1, 1998, HarperAudio
Audio cassette
in English
0694519375 9780694519378
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6
Inside the Tornado
January 1, 1998, Capstone Publishing Ltd
Paperback
in English
- New Ed edition
190096158X 9781900961585
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7
Inside the tornado: marketing strategies from Silicon Valley's cutting edge
1995, HarperBusiness
in English
- 1st ed.
0887307655 9780887307652
|
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Book Details
Edition Notes
Includes index.
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Work Description
Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.
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- Created April 1, 2008
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| July 16, 2024 | Edited by MARC Bot | import existing book |
| December 20, 2023 | Edited by ImportBot | import existing book |
| March 7, 2023 | Edited by MARC Bot | import existing book |
| November 11, 2022 | Edited by ImportBot | import existing book |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |