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An edition of Managing and measuring return on marketing investment (2008)

Managing and measuring return on marketing investment

by

Managing and measuring return on marketing in...
Karen V. Beaman, Karen V. Beam...
Managing and measuring return on marketing investment by Karen V. Beaman, Karen V. Beaman
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Last edited by MARC Bot
December 23, 2020 | History
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An edition of Managing and measuring return on marketing investment (2008)

Managing and measuring return on marketing investment

by

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Publish Date
Publisher
Conference Board
Language
English
Pages
30

Subjects

Marketing Evaluation
Edition Availability
Cover of: Managing and measuring return on marketing investment
Managing and measuring return on marketing investment
2008, Conference Board
in English
  • Nearby Libraries

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Book Details

Table of Contents

Key Findings.
Introduction.
Research Findings.
Conclusion.
Appendixes.

Edition Notes

Caption title.

Published in
New York, NY
Series
Research report -- R-1435-08-RR, Conference Board report -- no. 1435-08-RR.

Classifications

Library of Congress
HF5415 .B3795 2008

The Physical Object

Pagination
30 p.
Number of pages
30

Edition Identifiers

Open Library
OL31814035M
ISBN 10
0823709361
ISBN 13
9780823709366
LCCN
2009280894
OCLC/WorldCat
272307061

Work Identifiers

Work ID
OL24122346W

Source records

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{{cite book|author=Karen V. Beaman |date=2008 |title=Managing and measuring return on marketing investment |publication-place=New York, NY |publisher=Conference Board |isbn=978-0-8237-0936-6 |lccn=2009280894 |oclc=272307061 |ol=31814035M}}