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"The 1890s saw a revolution in advertising. Cheap paper, faster printing, rural mail delivery, railroad shipping, and chromolithography combined to pave the way for the first modern, mass-produced catalogs. The most prominent of these, reaching American households by the thousands, were seed and nursery catalogs with beautiful pictures of middle-class homes surrounded by sprawling lawns, exotic plants, and the latest garden accessories--in other words, the quintessential English-style garden. America's Romance with the English Garden is the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products. It's also the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer. Seed and nursery catalogs delivered aspirational images to front doorsteps from California to Maine, and the English garden became the look of America."--Publisher's website.
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America's romance with the English garden
2013, Ohio University Press
in English
0821420356 9780821420355
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Published in
Athens, Ohio
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Edition Notes
Includes bibliographical references (p. 233-253) and index.
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- Created July 18, 2019
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September 18, 2021 | Edited by ImportBot | import existing book |
July 7, 2020 | Edited by ImportBot | import existing book |
July 18, 2019 | Created by MARC Bot | Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record. |