Riding the Roller Coaster
A History of the Chrysler Corporation (Great Lakes Books)
by Charles K. Hyde
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"The book covers the period from 1925, when Walter T. Chrysler founded the company, to 1998, when it merged with Daimler-Benz. Chrysler made a late entrance into the industry as an independent producer, but later absorbed (in whole or in part) Chalmers, Maxwell, Dodge Brothers, Hudson, Nash, and American Motors Corporation.
The author traces this journey, explaining the company's leadership in automotive engineering, its styling successes and failures, its changing management, and its activities from auto racing to defense production to real estate. Throughout, the colorful personalities of its leaders - including Chrysler himself and Lee Iacocca - emerge as strong forces in the company's development, imparting a risk-taking mentality that gave the company its verve."--BOOK JACKET.
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| Edition | Availability |
|---|---|
1
Riding the Roller Coaster: A History of the Chrysler Corporation (Great Lakes Books)
March 2003, Wayne State University Press
Hardcover
in English
0814330916 9780814330913
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- Created April 30, 2008
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| November 15, 2023 | Edited by MARC Bot | import existing book |
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| April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |