An edition of Advertising outdoors
(1997)
Advertising outdoors
watch this space!
by David Bernstein
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Bernstein focuses on the history and development of outdoor advertising, looking at the rise of 'commerical art', the growth of advertising as a discipline and an industry, and the role that it plays in modern life.
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Previews available in: English
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Advertising Outdoors: Watch This Space!
March 1, 2004, Phaidon Press
Paperback
in English
0714843865 9780714843865
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Book Details
Table of Contents
Art and advertising
Advertising develops
Poster rules
The creative challenge
The strengths of outdoor
Images and words
Brand and consumer
Beyond the billboard
The future.
Edition Notes
Includes index.
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