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"When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with "Jewish" interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research, and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls "the Nazi marketplace." A groundbreaking work that combines cultural, intellectual, and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich"--
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Showing 5 featured editions. View all 5 editions?
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1
Creating the Nazi Marketplace: Commerce and Consumption in the Third Reich
2012, Cambridge University Press
in English
0511974280 9780511974281
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2
Creating the Nazi Marketplace: Commerce and Consumption in the Third Reich
2011, Cambridge University Press
in English
0511985282 9780511985287
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3
Creating the Nazi marketplace: commerce and consumption in the Third Reich
2010, Cambridge University Press
in English
0521762537 9780521762533
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4
Creating the Nazi Marketplace: Commerce and Consumption in the Third Reich
2010, Cambridge University Press
in English
0511989040 9780511989049
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5
Creating the Nazi Marketplace: Commerce and Consumption in the Third Reich
2010, Cambridge University Press
in English
0511990839 9780511990830
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- Created November 30, 2010
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July 20, 2023 | Edited by ImportBot | import existing book |
January 4, 2023 | Edited by MARC Bot | import existing book |
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November 30, 2010 | Created by ImportBot | Imported from Library of Congress MARC record. |