An edition of Driven (2004)

Driven

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Last edited by ImportBot
September 16, 2021 | History
An edition of Driven (2004)

Driven

  • 0 Ratings
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  • 0 Currently reading
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An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed "Four Cylinders" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first ti...

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Language
English

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Previews available in: English

Edition Availability
Cover of: Driven
Driven
2004, John Wiley & Sons, Ltd.
Electronic resource in English
Cover of: Driven
Driven
2004, Wiley & Sons, Incorporated, John
in English
Cover of: Driven
Driven: Inside BMW, the Most Admired Car Company in the World
April 2, 2004, Wiley
in English

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Book Details


Published in

New York

Classifications

Library of Congress
HD9710.G44K55 2004

The Physical Object

Format
Electronic resource

ID Numbers

Open Library
OL24273918M
ISBN 13
9780471663843
OverDrive
9CDC623E-3FD0-426A-862C-F508E91ED99E

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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
September 16, 2021 Edited by ImportBot import existing book
August 19, 2020 Edited by ImportBot import existing book
August 4, 2012 Edited by VacuumBot Updated format 'electronic resource' to 'Electronic resource'
June 19, 2010 Edited by ImportBot Added new cover
June 18, 2010 Created by ImportBot Imported from marc_overdrive MARC record.