Check nearby libraries
Buy this book
As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of such initiatives fail to meet their objectives. In this book, alliance expert Mark Darby argues that, in the age of the extended enterprise, firms must display a positive reputation and hard results from their alliances in order to attract the best partners and stand out from the growing crowd of potential allies. Building on this, he introduces the Alliance Brand concept, explores its critical success factors, and shows in detail how to apply it in your organisation.Darby's straightforward advice and comprehensive maps and tools will guide you on the journey to fulfilling the promise of partnering. The results are higher revenues and reduced alliance failure rates, along with lower costs and fewer risks. Alliance brands also have more satisfied staff and partners, and a transparent, audit-friendly process to satisfy increasing governance concerns. This leads to sustainable alliance success, and ultimately 'partner of choice' status in your chosen industries and markets.That's a compelling return on investment. That's an Alliance Brand.
Check nearby libraries
Buy this book
Previews available in: English
Showing 4 featured editions. View all 4 editions?
Edition | Availability |
---|---|
1
Alliance Brand: Fulfilling the Promise of Partnering
2015, Wiley & Sons, Limited, John
in English
1119208998 9781119208990
|
zzzz
Libraries near you:
WorldCat
|
2
Alliance Brand: Fulfilling the Promise of Partnering
September 11, 2006, Wiley
in English
0470032189 9780470032183
|
aaaa
Libraries near you:
WorldCat
|
3
Alliance Brand
2006, John Wiley & Sons, Ltd.
Electronic resource
in English
0470035307 9780470035306
|
zzzz
Libraries near you:
WorldCat
|
4 |
zzzz
Libraries near you:
WorldCat
|
Book Details
First Sentence
"The book starts with a basic introduction to the world of value, advantage and alliances, and then moves up a pace to consider leading edge activity that affects alliance and business success."
Classifications
ID Numbers
Community Reviews (0)
Feedback?History
- Created April 29, 2008
- 12 revisions
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
August 16, 2024 | Edited by MARC Bot | import existing book |
January 15, 2023 | Edited by ImportBot | import existing book |
January 15, 2023 | Edited by ImportBot | import existing book |
September 29, 2021 | Edited by ImportBot | import existing book |
April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |