An edition of Public relations cases (2010)

Public relations cases

international perspectives

2nd ed.

by

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Public relations cases
Danny Moss
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Last edited by ImportBot
June 17, 2022 | History
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An edition of Public relations cases (2010)

Public relations cases

international perspectives

2nd ed.

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Routledge
Language
English

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Subjects
Public relations, Corporations, Cross-cultural studies, Case studies, International business enterprises, Corporations, public relations

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Edition Availability
Cover of: Public relations cases
Public relations cases: international perspectives
2010, Routledge
in English - 2nd ed.
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Libraries near you: WorldCat

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Book Details

Table of Contents

Introduction
Take a look at my giraffe : promoting Chester zoo
Jane's ride across America
Kerala : God's own country : from backwaters to one of the ten paradises on earth
LG mobile : utilizing the blogosphere to increase buzz and drive positive sentiment of mobile phones
Enacting corporate citizenship in Korea : Novartis Korea's five-generation families campaign
Taking the time to listen, learn & act : an example of complex international dialogue
Setting up an effective press office for a professional body
Managing the evolution of an agency to meet the needs of a digital media environment
John Smith's 'the people's race'
Remembering the few
When PR meets marketing : on the intra-organizational challenges in the implementation of integrated communication
Coca-cola beverages Hrvatska : public relations model of a socially responsible company
The Bolton brand : place branding as an alternative approach to local authority corporate identity
Chimney pots campaign.

Edition Notes

Includes bibliographical references and index.

Published in
New York, NY

Classifications

Dewey Decimal Class
659.2
Library of Congress
HM1221 .P78 2010, HD59, HM1221.P78 2010

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL24488009M
ISBN 13
9780415773362, 9780415773379, 9780203088982
LCCN
2009036140

Source records

Library of Congress MARC record
Better World Books record
Better World Books record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
June 17, 2022 Edited by ImportBot import existing book
October 12, 2020 Edited by ImportBot import existing book
August 14, 2020 Edited by ImportBot import existing book
December 2, 2010 Created by ImportBot Imported from Library of Congress MARC record