An edition of Buy ology (2008)

Buy ology

truth and lies about why we buy

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Cover of: Buy ology by Martin Lindström
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  • ★★★ 3.33 ·
  • 3 Ratings
  • 24 Want to read
  • 2 Currently reading
  • 3 Have read
Notes

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Last edited by ImportBot
December 19, 2023 | History
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An edition of Buy ology (2008)

Buy ology

truth and lies about why we buy

by

  • ★★★ 3.33 ·
  • 3 Ratings
  • 24 Want to read
  • 2 Currently reading
  • 3 Have read

Lindstrom presents the findings from his three-year, seven-million-dollar neuromarketing study, an experiment that peered inside the brains of 2,000 volunteers from around the world as they encountered various ads, logos, commercials, brands, and products. His results alter much of what we have long believed about what seduces our interest and drives us to buy. Filled with inside stories about how we respond to well-known brands.

Publish Date
Publisher
Crown Business
Language
English
Pages
254

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Previews available in: English

Subjects
Consumer behavior, Shopping, Neuromarketing, Consumers, Psychological aspects, Marketing, Psychology, nyt:hardcover-nonfiction=2008-11-16, New York Times bestseller

Showing 2 featured editions. View all 2 editions?

Edition Availability
Cover of: Buy ology
Buy ology: truth and lies about why we buy
2010, Crown Business
in English
Libraries near you: WorldCat
Cover of: Buy-ology
Buy-ology: Truth and Lies About Why We Buy
2008, DoubleDay
Hardcover in English
Libraries near you: WorldCat

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Book Details

Published in

New York

Table of Contents

A rush of blood to the head : the largest neuromarketing study ever conducted
This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake
I'll have what she's having : mirror neurons at work
I can't see clearly now : subliminal messaging, alive and well
Do you believe in magic? : ritual, superstition, and why we buy
I say a little prayer : faith, religion, and brands
Why did I choose you? : the power of somatic markers
A sense of wonder : selling to our senses
And the answer is ... : neuromarketing and predicting the future
Let's spend the night together : sex in advertising
Brand new day : the future of marketing and advertising
Conclusion : good times, bad times.

Edition Notes

"With a new chapter on buying in today's economy"--Cover.

Includes bibliographical references and index.

Other Titles
Buyology

Classifications

Library of Congress
HF5415.12615 .L56 2010b, HF5415.12615 .L56 2010, HF5415.12615.L56

The Physical Object

Pagination
xi, 254 p.
Number of pages
254

ID Numbers

Open Library
OL27132204M
Internet Archive
buyologytruthlie0000lind
ISBN 10
0385523890
ISBN 13
9780385523899
LCCN
2008461010
OCLC/WorldCat
773935711

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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 19, 2023 Edited by ImportBot import existing book
January 14, 2023 Edited by ImportBot import existing book
December 29, 2021 Edited by ImportBot import existing book
July 9, 2021 Edited by ImportBot import existing book
July 17, 2019 Created by MARC Bot Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record.