An edition of Contemporary advertising (1993)

Contemporary advertising

6th ed.

by , , , , and

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Cover of: Contemporary advertising by William F. Arens
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Last edited by MARC Bot
November 20, 2020 | History
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An edition of Contemporary advertising (1993)

Contemporary advertising

6th ed.

by , , , , and

  • 0 Ratings
  • 25 Want to read
  • 0 Currently reading
  • 1 Have read

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Publish Date
Publisher
Irwin
Language
English

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Previews available in: English

Subjects
Advertising, Business & Management, Advertising & Promotion, Business / Economics / Finance, Publicité, Reclame

Showing 2 featured editions. View all 17 editions?

Edition Availability
Cover of: Contemporary advertising
Contemporary advertising
1999, Irwin /McGraw-Hill
in English - 7th ed.
Libraries near you: WorldCat
Cover of: Contemporary advertising
Contemporary advertising
1996, Irwin
in English - 6th ed.
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references and index.
Includes four pages of color tranparencies.

Published in
Chicago
Series
The Irwin series in marketing

Classifications

Dewey Decimal Class
659.1
Library of Congress
HF5821 .B62 1996

The Physical Object

Pagination
1 v. (various pagings) :

ID Numbers

Open Library
OL797494M
Internet Archive
contemporaryadve00are_u5f
ISBN 10
0256182574
LCCN
95033468
Library Thing
424701
Goodreads
6040886

First Sentence

"As a consumer, you are exposed to hundreds and maybe even thousands of commercial messages every day."

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
November 20, 2020 Edited by MARC Bot import existing book
November 12, 2018 Edited by MARC Bot import existing book
April 5, 2014 Edited by ImportBot Added IA ID.
July 30, 2010 Edited by IdentifierBot added LibraryThing ID
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record.