An edition of Record label marketing (2006)

Record label marketing

2nd ed.

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Record label marketing
Thomas W. Hutchison
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Last edited by MARC Bot
July 30, 2019 | History
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An edition of Record label marketing (2006)

Record label marketing

2nd ed.

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Focal Press
Language
English
Pages
449

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Previews available in: English

Subjects
Marketing, Sound recording industry, Sound recordings, Music trade

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Edition Availability
Cover of: Record label marketing
Record label marketing
2010, Focal Press
in English - 2nd ed.
Libraries near you: WorldCat
Cover of: Record label marketing
Record label marketing
2010, Focal Press
in English - 2nd ed.
  • Not in Library
Libraries near you: WorldCat
Cover of: Record label marketing
Record label marketing
2009, Focal Press
in English - 2nd ed.
Libraries near you: WorldCat
Cover of: Record label marketing
Record label marketing
2006, Focal, Focal Press
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

Marketing concepts and definitions
Markets, market segmentation, and consumber behavior
The U.S. industry numbers
Marketing research
Record label operations
The profit and loss statement
Soundscan and the music business
How radio works
Charts, airplay, and promotion
Publicity of recorded music
Advertising in the recording industry
Music distribution and retailing
Grassroots marketing
New media marketing
Music videos
The international recording industry
Tour support and promotional touring
Strategic marketing and special products
The recording industry of the future
The marketing plan.

Edition Notes

Includes bibliographical references and index.

Published in
Burlington, MA

Classifications

Dewey Decimal Class
780.68/8
Library of Congress
ML3790 .H985 2010

The Physical Object

Pagination
xii, 449 p. :
Number of pages
449

ID Numbers

Open Library
OL24022445M
ISBN 10
0240812387
ISBN 13
9780240812380
LCCN
2009025114

Source records

Library of Congress MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 30, 2019 Edited by MARC Bot associate edition with work OL9380826W
January 27, 2010 Created by ImportBot Imported from Library of Congress MARC record