An edition of International marketing (2014)

International marketing

Second edition.

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Cover of: International marketing by Rakesh Mohan Joshi
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Last edited by ImportBot
December 7, 2022 | History
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An edition of International marketing (2014)

International marketing

Second edition.

by

  • 0 Ratings
  • 4 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Language
English
Pages
751

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Previews available in: English

Subjects
Export marketing, International trade

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Edition Availability
Cover of: International marketing
International marketing
2014
in English - Second edition.
Libraries near you: WorldCat

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Book Details

Table of Contents

The concept of international marketing
Scanning the international economic environment
World Trade Organization : international marketing implications
International political and legal environment
International cultural environment
International marketing research
Exploring international trade opportunities
Identification, segmentation and targeting of international markets
Entering international markets
Product strategy for international markets
Building brands in international markets
Pricing decisions for international markets
International distribution
Communication decisions for international markets
Institutional infrastructure for export promotion
Framework of international trade policy
Export procedure and documentation
Trade logistics and international shipping
Modes of payment and international trade finance
Managing risks in international trade
Global e-marketing
Emerging issues.

Edition Notes

Includes bibliographical references and index.

Series
Oxford higher education, Oxford higher education

Classifications

Dewey Decimal Class
658.8/4
Library of Congress
HF1416 .J66 2014, HF1416

The Physical Object

Pagination
xxv, 751 pages
Number of pages
751

ID Numbers

Open Library
OL27190654M
Internet Archive
internationalmar0000josh
ISBN 10
0198077025
ISBN 13
9780198077022
LCCN
2014415014
OCLC/WorldCat
893018101

Source records

marc_openlibraries_sanfranciscopubliclibrary MARC record
Better World Books record
Library of Congress MARC record
Internet Archive item record
amazon.com record
Promise Item

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 7, 2022 Edited by ImportBot import existing book
October 29, 2022 Edited by ImportBot import existing book
March 30, 2022 Edited by ImportBot import existing book
November 14, 2020 Edited by MARC Bot import existing book
July 19, 2019 Created by MARC Bot Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record