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An edition of The new emerging market multinationals (2012)

New Emerging Market Multinationals

Four Strategies for Disrupting Markets and Building Brands

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New Emerging Market Multinationals
Rajeev Batra, Amitava Chattopa...
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This book is currently unavailable on Open Library, check out available alternatives.
Last edited by ImportBot
December 12, 2025 | History
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An edition of The new emerging market multinationals (2012)

New Emerging Market Multinationals

Four Strategies for Disrupting Markets and Building Brands

by

  • 1 Want to read

"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"--Jacket.

Publish Date
Publisher
McGraw-Hill Companies, The
Language
English
Pages
320

Previews available in: English

Subjects

Branding (Marketing) Strategic planning Marketing Globalization Hf5415.1255 .b397 2012 658.8/27
Edition Availability
Cover of: New Emerging Market Multinationals
New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
2012, McGraw-Hill Companies, The
in English
Cover of: The new emerging market multinationals
The new emerging market multinationals: four strategies for disrupting markets and building brands
2012, McGraw-Hill
in English - 1st ed.

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Book Details

Edition Identifiers

Open Library
OL60864586M
ISBN 13
9780071782906

Work Identifiers

Work ID
OL16618244W

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