An edition of Absolute value (2014)

Absolute Value

What Really Influences Customers in the Age of Perfect Information

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Absolute Value
Itamar Simonson, Emanuel Rosen
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Last edited by ImportBot
December 25, 2021 | History
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An edition of Absolute value (2014)

Absolute Value

What Really Influences Customers in the Age of Perfect Information

by

  • ★★★★★ 5.00 ·
  • 1 Rating
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.

Publish Date
Publisher
HarperCollins Publishers
Language
English

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Previews available in: English

Subjects
Marketing, Management, Verbraucherverhalten, Markenpolitik, Kundenorientierung, Kundenmanagement, Markenartikel, Commerce

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Edition Availability
Cover of: Absolute Value
Absolute Value: What Really Influences Customers in the Age of Perfect Information
2014, HarperCollins Publishers
in English
  • Not in Library
Libraries near you: WorldCat
Cover of: Absolute value
Absolute value: what really influences customers in the age of (nearly) perfect information
2014
in English - First edition.
Libraries near you: WorldCat

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Book Details

The Physical Object

Pagination
256

ID Numbers

Open Library
OL35774445M
ISBN 13
9780062215680

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December 25, 2021 Created by ImportBot Imported from Better World Books record.