Neil Double is a 'conference surrogate, ' hired by his clients to attend industry conferences so that they don't have to. It's a life of budget travel, cheap suits, and exhibition centers, a kind of paradise for Neil, who has reconstructed his incognito professional life into a toxic and selfish personal philosophy. But his latest job, at a conference of conference organizers, will radically transform him and everything he believes as it unexpectedly draws him into a bizarre and speculative mystery. In a brand new Way Inn global chain of mid-budget motels, in an airport hinterland, he meets a woman he has seen before in strange and unsettling circumstances. She hints at an astonishing truth about this mundane world filled with fake smiles and piped muzak. But before Neil can learn more, she vanishes. Intrigued, he tries to find her, a search that will lead him down the rabbit hole, into an eerily familiar place where he will discover a dark and disturbing secret about the Way Inn. Caught on a metaphysical Mobius strip, Neil discovers that there may be no way out.