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"Twenty years ago, who'd have believed that millions of viewers would follow the twists and turns of storms developing across the globe with the rapt attention once reserved for thriller movies? That a single television channel could simultaneously inform and entertain us, enrich our lives and, at times, help save them?".
"This is the story of The Weather Channel, a cable network that succeeded when almost all the experts predicted it would fail. Told by one of the key figures in the network's success, former Chairman and CEO Frank Batten, this is at once a deeply personal account of high-stakes entrepreneurship and a fascinating case study of a media business both experiencing and driving major change."--BOOK JACKET.
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The Weather Channel: the improbable rise of a media phenomenon
2002, Harvard Business School Press
in English
1578515599 9781578515592
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Published in
Boston, Mass
Table of Contents
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Includes index.
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- Created September 20, 2008
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November 15, 2023 | Edited by MARC Bot | import existing book |
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