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Marketing strategies for the new Europe: a North American perspective for 1992
1990, American Marketing Association
in English
0877572038 9780877572039
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Includes bibliographical references (p. 193-202).
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{{cite book|author=John K. Ryans |date=1990 |title=Marketing strategies for the new Europe |url=https://archive.org/details/marketingstrateg0000ryan |publication-place=Chicago, IL |publisher=American Marketing Association |isbn=0-87757-203-8 |lccn=89018279 |oclc=471089336 |ol=2198500M}}

