An edition of New and improved (1990)

New and improved

the story of mass marketing in America

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Cover of: New and improved by Richard S. Tedlow, Richard S. Tedlow
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Last edited by MARC Bot
March 21, 2026 | History
Edit
An edition of New and improved (1990)

New and improved

the story of mass marketing in America

by

  • 4.0 (1 rating)
  • 4 Want to read
  • 1 Have read

An account of American business, examining how America became a consumer society.

Publish Date
Publisher
Harvard Business School Press
Language
English
Pages
483

Previews available in: English

Subjects

Marketing Case studies History United States Cas, Études de Geschichte Umschulungswerkstätten für Siedler und Auswanderer Fallstudiensammlung Histoire

Places

United States
Edition Availability
Cover of: New and improved
New and improved: the story of mass marketing in America
1996, Harvard Business School Press
in English
Cover of: New and Improved
New and Improved: The Story of Mass Marketing in America
June 1991, Basic Books
in English
Cover of: New and improved
New and improved: the story of mass marketing in America
1990, Basic Books
in English
Cover of: New and Improved
New and Improved
June 1990, Butterworth-Heinemann Ltd
Hardcover
Cover of: New and improved
New and improved: the story of mass marketing in America.
1990, Heinemann Professional
in English
Cover of: New and improved
New and improved: the story of mass marketing in America
1990, Basic Books
in English

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Book Details

Edition Notes

Includes bibliographical references (p. [443]-468) and index.
Previously published: New York : Basic Books, 1990.

Published in
Boston, Mass

Classifications

Dewey Decimal Class
381/.0973
Library of Congress
HF5415.1 .T44 1996

The Physical Object

Pagination
xxx, 483 p. :
Number of pages
483

Edition Identifiers

Open Library
OL806055M
Internet Archive
isbn_9780875846729
ISBN 10
0875846726
LCCN
95042640
OCLC/WorldCat
33403848
LibraryThing
1266995
Goodreads
242164

Work Identifiers

Work ID
OL2967935W

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