Straightforward definitions of the most relevant marketing terms, highlighted by stories of infamous gaffes and brilliant successes from marketers past.
Previews available in: English
Subjects
| Edition | Availability |
|---|---|
1
Field guide to marketing: a glossary of essential tools and concepts for today's manager
1994, Harvard Business School Press
in English
0875844359 9780875844350
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2
Field Guide to Marketing: A Glossary of Essential Tools and Concepts for Today's Manager (Harvard Business/the Economist Reference Series)
December 1993, Harvard Business School Pr
Hardcover
in English
0071034358 9780071034357
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3
Field Guide to Marketing: A Glossary of Essential Tools and Concepts for Today's Manager (Harvard Business/the Economist Reference Series)
December 1993, Harvard Business School Press
Paperback
in English
0875844308 9780875844305
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{{cite book|author1=Tim Hindle |author2=Alistair D. Williamson |date=1994 |orig-date=December 1993 |title=Field guide to marketing |url=https://archive.org/details/fieldguidetomark0000hind |publication-place=Boston, Mass |publisher=Harvard Business School Press |isbn=0-87584-435-9 |lccn=93023865 |oclc=28184114 |ol=1414476M}}