An edition of DAGMAR, defining advertising goals for measured advertising results (1995)

DAGMAR, defining advertising goals for measured advertising results

2nd ed.

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read
Cover of: DAGMAR, defining advertising goals for measured advertising results by Solomon Dutka
Preview Only
Borrow Listen

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read
Notes

Check nearby libraries

Buy this book

Last edited by ImportBot
December 20, 2023 | History
Edit
An edition of DAGMAR, defining advertising goals for measured advertising results (1995)

DAGMAR, defining advertising goals for measured advertising results

2nd ed.

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
NTC Business Books, ANA
Language
English
Pages
129

Check nearby libraries

Buy this book

Previews available in: English

Subjects
Advertising, Evaluation, Advertising - general & miscellaneous, Advertising - history & criticism, Advertising - technique & practice

Showing 1 featured edition. View all 1 editions?

Edition Availability
Cover of: DAGMAR, defining advertising goals for measured advertising results
DAGMAR, defining advertising goals for measured advertising results
1995, NTC Business Books, ANA
in English - 2nd ed.
Libraries near you: WorldCat

Add another edition?

Book Details

Edition Notes

"First edition by Russell Colley."
At head of title: Association of National Advertisers.
Rev. ed. of: Defining advertising goals for measured advertising results / Russell Colley. 1st ed. 1961.

Published in
Lincolnwood, Ill, New York

Classifications

Dewey Decimal Class
659.1/1
Library of Congress
HF5823 .D84 1995

The Physical Object

Pagination
xii, 129 p. :
Number of pages
129

ID Numbers

Open Library
OL1115416M
Internet Archive
dagmardefiningad0000dutk
ISBN 10
0844234222
LCCN
94041435
Library Thing
6948458
Goodreads
4626978

Source records

Library of Congress MARC record
Internet Archive item record
ISBNdb

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 20, 2023 Edited by ImportBot import existing book
January 10, 2023 Edited by ImportBot import existing book
November 18, 2020 Edited by MARC Bot import existing book
July 31, 2010 Edited by IdentifierBot added LibraryThing ID
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record