Advertising in Asia
communication, culture, and consumption
by Katherine Toland Frith
The growth of advertising in Asia has been an important ingredient in the emergence of free-market economies there. Advertising in Asia offers an in-depth analysis of how advertising operates in some of the more developed countries and colonies in this region.
Written by practitioners and scholars from throughout the region, Advertising in Asia examines current issues such as political structure, national development policies, social and cultural underpinnings, press policies and advertising regulations. Advertising in Asia is recommended for marketers, educators, journalists, students and government officials interested in the dynamics of economic growth and marketing communications in this region.
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Advertising in Asia: communication, culture, and consumption
1996, Iowa State University Press
in English
- 1st ed.
0813828880 9780813828886
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Includes bibliographical references and index.
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