"Narratology attempts to determine the rules or codes of composition of a narrative and to formulate the "grammar" of narrative, that is, the structures and formulas that recur across stories with very different content. Since its inception some thirty years ago, narratology has adopted a largely formalist and structuralist focus and thus has tended to pass over contextual factors that affect a reader's experience of narratives."--BOOK JACKET.

"In Rhetorical Narratology, Michael Kearns redresses this one-sidedness by combining traditional narratology's tools for analyzing texts with rhetoric's tools for analyzing audiences. Guiding Kearns's approach is speech-act theory, which, in emphasizing the rule-governed context in which any text is produced and received, provides the means for describing how the structures of narrative may affect certain audiences in certain ways.

The central question that rhetorical narratology attempts to answer is how do the various narrative elements isolated by narratologists actually work on readers?"--BOOK JACKET.