Marketing social change
changing behavior to promote health, social development, and the environment
by Alan R. Andreasen
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Marketing Social Change offers a revolutionary approach to solving a range of social problems - drug use, smoking, pollution, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behavior. Using illustrative examples of innovative marketing programs, the author describes the process of developing and implementing an effective social marketing strategy. This successful approach is based on Alan R.
Andreasen's more than twenty years' experience consulting, teaching, and researching for social marketing programs around the world. This valuable resource offers public health officials, social service agencies, educators, and health care and nonprofit professionals a state-of-the-art approach to marketing social solutions and behavioral change.
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| Edition | Availability |
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Marketing social change: changing behavior to promote health, social development, and the environment
1995, Jossey-Bass
in English
- 1st ed.
0787901377 9780787901370
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Includes bibliographical references (p. 321-337) and indexes.
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- Created April 1, 2008
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| July 18, 2024 | Edited by MARC Bot | import existing book |
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| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |