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A personal portrait of American advertising from the 1950s through the 1980s follows the author's career, describing some of her campaigns and her role as the first female CEO with a company on the New York Stock Exchange.
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Previews available in: English
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Big Life in Advertising
January 30, 2002, Diane Pub Co
Hardcover
in English
0756787831 9780756787837
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Book Details
First Sentence
"I was working at McCann Erickson for the money, for little black dance dresses that showed off my Norwegian legs, for my baby daughter's smocked dresses from Saks and for an apartment larger than I could afford-but then I met Bill Bernbach and he made a serious woman out of me."
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- Created April 29, 2008
- 11 revisions
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October 4, 2021 | Edited by ImportBot | import existing book |
July 16, 2019 | Edited by MARC Bot | import existing book |
October 8, 2017 | Edited by MARC Bot | merge duplicate works of 'A big life in advertising' |
April 5, 2014 | Edited by ImportBot | Added IA ID. |
April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |