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"In Counterintuitive Marketing, Clancy and Krieg trace the high rate of business failure back to bad marketing strategy, and the even worse implementation of that strategy. The authors draw from their decades of consumer and business-to-business marketing experience to describe the intuitive decision-making practices that permeate business today, and demonstrate how these practices lead to disappointing performance.".
"Chapter by chapter, Counterintuitive Marketing contrasts how marketing decisions are made today with how they should be made. The authors give equal treatment to targeting, positioning, product development, pricing, customer service, e-commerce, marketing planning, implementation, and more as they present counterintuitive ideas for building and introducing blockbuster marketing programs.".
"Readers will discover in this iconoclastic treasure chest hundreds of insights that have enable the authors' firm, Copernicus, to transform companies and become a "brand guardian" to the Fortune 500 and emerging businesses around the world. The tools to create exceptional marketing programs really do exist, and they are all here in Counterintuitive Marketing, a practical guide for any company of any size."--BOOK JACKET.
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Previews available in: English
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Edition | Availability |
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1
Counterintuitive Marketing: Achieving Great Results Using Common Sense
2009, Simon & Schuster, Limited
in English
1439167257 9781439167250
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2
Counterintuitive Marketing: Achieving Great Results Using Common Sense
2001, Simon & Schuster, Limited
in English
0743205545 9780743205542
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3
Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense
December 4, 2000, Free Press
Hardcover
in English
- 1st edition
0684855550 9780684855554
|
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4
Counterintuitive marketing: achieve great results using uncommon sense
2000, Free Press
in English
0684855550 9780684855554
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Book Details
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"Considered from one perspective, the 1990s were the best of times."
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- Created April 29, 2008
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July 31, 2019 | Edited by MARC Bot | associate edition with work OL3481634W |
August 6, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |