An edition of Driven (2004)

Driven

Inside BMW, the Most Admired Car Company in the World

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Last edited by MARC Bot
December 8, 2020 | History
An edition of Driven (2004)

Driven

Inside BMW, the Most Admired Car Company in the World

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed "Four Cylinders" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first ti...

Publish Date
Publisher
Wiley
Language
English
Pages
320

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Previews available in: English

Edition Availability
Cover of: Driven
Driven
2004, Wiley & Sons, Incorporated, John
in English
Cover of: Driven
Driven: Inside BMW, the Most Admired Car Company in the World
April 2, 2004, Wiley
in English
Cover of: Driven
Driven
2004, John Wiley & Sons, Ltd.
Electronic resource in English

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Book Details


Classifications

Library of Congress
HD9710.G44K55 2004, HD9710.G44 K55 2004

ID Numbers

Open Library
OL7614350M
Internet Archive
driveninsidebmwm00kile_0
ISBN 10
0471269204
ISBN 13
9780471269205
LCCN
2004001538
Library Thing
1333360
Goodreads
625614

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 8, 2020 Edited by MARC Bot import existing book
October 8, 2020 Edited by ImportBot import existing book
August 1, 2020 Edited by ImportBot import existing book
July 1, 2019 Edited by MARC Bot replacing ocaid with lendable copy
April 29, 2008 Created by an anonymous user Imported from amazon.com record.