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"This text is the first comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, the text is grounded in the critical issues of fundraising to provide readers with a comprehensive overview of modern fundraising planning and practice. The text offers key analyses of the critical issues of fundraising as well as acting as a useful tool for the practical side of planning fundraising campaigns." "Fundraising Management is for students of fundraising and non-profit professionals alike."--Jacket.
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Fundraising management: analysis, planning and practice
2009, Routledge
in English
0415451531 9780415451536
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Includes bibliographical references and index.
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Work Description
This text is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, the text is grounded in the critical issues of fundraising to provide readers with a comprehensive overview of modern fundraising planning and practice. The authors offer key analysis of the critical issues of fundraising as well as tools for the practical side of planning fundraising campaigns.Topics covered include:-* Individual giving * Trusts and foundations * Corporate fundraising* Direct marketing Community marketing Campaign IntegrationThe text includes examples and cases from both the UK and the US, bringing the theory to life. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society. In addition, the text works through the planning stages of fundraising to give readers a rounded understanding of fundraising management. A truly groundbreaking new text in this area, Fundraising Management is essential reading for students of fundraising and nonprofit professionals alike.
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- Created April 1, 2008
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October 5, 2024 | Edited by MARC Bot | import existing book |
December 31, 2022 | Edited by MARC Bot | import existing book |
December 4, 2022 | Edited by ImportBot | import existing book |
December 4, 2022 | Edited by ImportBot | import existing book |
April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |