An edition of International marketing (2006)

International marketing

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Cover of: International marketing by Michael R. Czinkota
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Last edited by ImportBot
January 15, 2023 | History
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An edition of International marketing (2006)

International marketing

by

  • 0 Ratings
  • 0 Want to read
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  • 0 Have read

This text is designed primarily for the advanced undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education. The text is divided into four parts. First, the core concepts of international marketing are outlined, and the environmental forces that the international marketer has to consider are discussed. The second part focuses on international market entry and development.... Part Three addresses the elements of the marketing mix that are most important for firms at an initial level of the international experience. Part Four discusses the marketing management issues most relevant to the expanded global operations of multinational corporations. -Pref.

Publish Date
Publisher
Recording for the Blind & Dyslexic
Language
English

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Previews available in: English

Subjects
Export marketing, Internationales Marketing, Einführung

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Edition Availability
Cover of: International marketing
International marketing
2006, Recording for the Blind & Dyslexic
sound recording / in English
  • Not in Library
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Book Details

Table of Contents

International environment: Global marketing imperative; Trade institutions and trade policy; Cultural environment; Economic environment; Political and legal environment
International market entry and development: Strategic planning; Marketing organization, implementation, and control; Research
Export marketing mix: Product adaptation; Export pricing; Marketing communication; Distribution management
Global marketing mix: Global product management and branding; Global services; Global logistics and materials management; Global pricing; Global promotional strategies
Glossary.

Edition Notes

Originally published: Mason, OH : Thomson/South-Western, c2007. 8th ed.

Includes bibliographical references.

Distribution is restricted to RFB&D members who have a documented print disability such as a visual impairment, learning disability or other physical disability.

Published in
Princeton, NJ

Classifications

Dewey Decimal Class
658.84 T
Library of Congress
HF1416 .C953 2007

The Physical Object

Format
[sound recording] /
Pagination
Sound disc :

ID Numbers

Open Library
OL25565757M
Internet Archive
internationalmar00czin_198
ISBN 10
0324317026
LCCN
2006020788
OCLC/WorldCat
74669054

Source records

Internet Archive item record
Internet Archive item record
Promise Item

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
January 15, 2023 Edited by ImportBot import existing book
July 10, 2021 Edited by ImportBot import existing book
May 15, 2020 Edited by CoverBot Added new cover
July 30, 2014 Created by ImportBot Imported from Internet Archive item record