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"An adaptation of material previously published in a programmed learning aid (PLAID) entitled Principles of marketing.
Includes index.
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{{cite book|author=William T. Ryan |date=1981 |title=A guide to marketing |publication-place=Homewood, Ill |publisher=Learning Systems Co. |isbn=0-256-02576-2 |lccn=81080104 |ol=3792245M}}