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"Image Makers is a comprehensive analysis of modern advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations.".
"Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, and the Advertising Council, which since the Second World War has been the main coordinator of public service advertising.
They then turn to the career of William Bernbach, the adman's adman, who reinvented advertising and grappled creatively with the profound skepticism of a propaganda-weary midcentury public. Jackall and Hirota argue that the tools-in-trade and habits of mind of "image makers" have now migrated into every corner of modern society."--BOOK JACKET.
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Previews available in: English
Showing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
Image Makers: Advertising, Public Relations, and the Ethos of Advocacy
September 15, 2003, University Of Chicago Press
Paperback
in English
- New Ed edition
0226389170 9780226389172
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2
Image Makers: Advertising, Public Relations, and the Ethos of Advocacy
July 20, 2000, University Of Chicago Press
Hardcover
in English
0226389162 9780226389165
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Book Details
First Sentence
"On a typical morning in New York City, a businesswoman getting ready for work hears the radio blaring "sound bites" of several speeches framing important economic issues uttered by high corporate or governmental officials."
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- Created April 30, 2008
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January 14, 2023 | Edited by ImportBot | import existing book |
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April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |