An edition of Smart pricing
(2010)
Smart pricing
how Google, Priceline, and leading businesses use pricing innovation for profitability
by Jagmohan Singh Raju
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Smart pricing: how Google, Priceline, and leading businesses use pricing innovation for profitability
2010, Wharton School Pub., Pearson Education
in English
013149418X 9780131494183
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Book Details
Table of Contents
"Pay as you wish" pricing
Why the best things in life are free
The art of price wars
Thinking small
The automatic markdown
Name your own price
Subscribe and save : pricing for marketing profitability
The snob premium
Pay if it works.
Edition Notes
Includes bibliographical references and index.
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- Created January 9, 2011
- 1 revision
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| January 9, 2011 | Created by ImportBot | Imported from Library of Congress MARC record |