Case studies of brands handled by FCB-Ulka Advertising, Bombay.
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FCB-Ulka brand building advertising: concepts and cases
2001, Tata McGraw-Hill Pub. Co.
in English
0074633384 9780074633380
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Compact disc in pocket.
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{{cite book|author=M. G. Parameswaran |date=2001 |title=FCB-Ulka brand building advertising |publication-place=New Delhi |publisher=Tata McGraw-Hill Pub. Co. |isbn=0-07-463338-4 |lccn=2001358604 |oclc=47863635 |ol=4004429M}}