An edition of Marketing ROI
(2003)
Marketing ROI
The Path to Campaign, Customer, and Corporate Profitability
by James D. Lenskold
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Subjects
Profit, Rate of return, Evaluation, Capital investmentsShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
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1
Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
July 16, 2003, McGraw-Hill
in English
0071413634 9780071413633
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Book Details
First Sentence
"Investment or expense? How a company manages its marketing budget drives not only how well the marketing organization can perform, but also how well the company can perform."
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- Created April 29, 2008
- 12 revisions
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| March 7, 2023 | Edited by MARC Bot | import existing book |
| January 7, 2023 | Edited by MARC Bot | import existing book |
| November 15, 2022 | Edited by ImportBot | import existing book |
| December 7, 2020 | Edited by MARC Bot | import existing book |
| April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |