An edition of Marketing management (2006)

Marketing management

3rd ed.

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Cover of: Marketing management by Rajan Saxena, Rajan Saxena
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Last edited by MARC Bot
March 27, 2021 | History
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An edition of Marketing management (2006)

Marketing management

3rd ed.

by

  • 4.0 (1 rating)
  • 8 Want to read
  • 2 Currently reading
  • 1 Have read

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Publish Date
Publisher
Tata McGraw-Hill
Language
English
Pages
819

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Previews available in: English

Subjects

Marketing Management

Places

India
Edition Availability
Cover of: Marketing management
Marketing management
2006, Tata McGraw-Hill
in English - 3rd ed.

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Book Details

Table of Contents

Part I Indian markets: environment, structure, forces and measurement
Part 2 Assembling marketing mix for Indian markets
Part 3 Marketing strategy and organization for evolving Indian market.

Edition Notes

Includes bibliographical references (pages 775-804) and index.

Published in
New Delhi

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415.13 S29 2006

The Physical Object

Pagination
xxi, 819 pages
Number of pages
819

Edition Identifiers

Open Library
OL32123865M
Internet Archive
marketingmanagem03edsaxe
ISBN 10
007059953X
ISBN 13
9780070599536
OCLC/WorldCat
68880428

Work Identifiers

Work ID
OL24284723W

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