Scenarios
The Art of Strategic Conversation
by Kees van der Heijden
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Scenarios deals with how managers can set out and negotiate a successful course into the future for the organization in the face of significant uncertainty. Scenarios deals first with the principles of organizational learning and then moves on to describe practical and down-to-earth ways in which the organization can develop its skill in conducting an ongoing scenario-based strategy process. The methods described are based on many years of practical experience of managers in both large and small organizations; and they are grounded in solid logic.
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Subjects
| Edition | Availability |
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1
Scenarios: The Art of Strategic Conversation
2021, Wiley & Sons, Incorporated, John
in English
0470534435 9780470534434
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2
Scenarios: The Art of Strategic Conversation
2011, Wiley & Sons, Incorporated, John
in English
1119995523 9781119995524
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3
Scenarios: The Art of Strategic Conversation
2009, Wiley & Sons, Incorporated, John
in English
0470441704 9780470441701
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zzzz
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4
Scenarios: The Art of Strategic Conversation
2008, Wiley & Sons, Incorporated, John
in English
047045069X 9780470450697
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5
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6
Scenarios: The Art of Strategic Conversation
January 18, 2005, Wiley
in English
0470023686 9780470023686
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7
Scenarios: The Art of Strategic Conversation
1996, John Wiley & Sons
in English
0471966398 9780471966395
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Book Details
Edition Notes
Includes bibliographical references (p. [295]-298) and index.
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Work Description
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.
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