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The Hottest Ideas in Word of Mouth Advertising: What Works, What Doesn'T, What's Fake, and Why
March 1, 2004, Americas Group
Paperback
in English
0935047506 9780935047509
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{{cite book|author=Godfrey Harris |date=March 1, 2004 |title=The Hottest Ideas in Word of Mouth Advertising |url=https://archive.org/details/hottestideasinwo0000harr |publisher=Americas Group |isbn=978-0-935047-50-9 |lccn=2003025790 |oclc=53848270 |ol=9904005M}}
