"While many nonprofits have significant volunteer resources, few know how to direct those resources strategically and systematically into their all-important development programs. Hidden Assets shows them how, introducing a unique, proven formula for volunteer development that aims at enhancing fundraising, public relations, and marketing results through the strategic use of volunteers.

Volunteers also play a key role in a powerful new technique - affinity fundraising - that teaches step-by-step how to cultivate the donors who have the greatest affinity for an organization's work and mission. Fundraising experts Diane L. Hodiak and John S. Ryan include real-life examples of how organizations have incorporated volunteers into their development programs. Their hands-on guide features a wealth of worksheets, sample dialogues with donors, and practical tips on recruiting, retaining, and motivating volunteers. In addition, the authors help development officers and nonprofit managers learn how to convert volunteers into donors.

In this way, volunteers not only help in the day-to-day activities of the development office, but also contribute to bringing in major gifts."--BOOK JACKET.