An edition of Copy testing
(2003)
Copy Testing
Practice and Best Practice
by Tim Ambler, T. Ambler, and S. Goldstein
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Subjects
Advertising, Research, Advertising copy| Edition | Availability |
|---|---|
1
Copy testing: practice and best practice : a review of UK ad research procedures
2003, World Advertising Research Center
in English
1841161365 9781841161365
|
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Libraries near you:
WorldCat
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2
Copy Testing: Practice and Best Practice
April 1, 2003, WARC for Advertising Association Economics Committee
Paperback
1841161365 9781841161365
|
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Libraries near you:
WorldCat
|
Book Details
First Sentence
"Copy testing, otherwise known as pre-testing, is intended to improve advertising performance by providing diagnostic information for the agency to improve the ad together with information for the client to decide whether to run the campaign."
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History
- Created April 30, 2008
- 3 revisions
Wikipedia citation
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| July 31, 2019 | Edited by MARC Bot | associate edition with work OL6028589W |
| April 14, 2010 | Edited by Open Library Bot | Linked existing covers to the edition. |
| April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |