An edition of Principles of Services Marketing (1994)

Principles of Services Marketing

4Rev Ed edition

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Cover of: Principles of Services Marketing by Adrian Palmer, Adrian Palmer
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  • ★★★★★ 5.0 (1 rating) ·
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  • 1 Currently reading
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Last edited by Open Library Bot
April 24, 2010 | History
Edit
An edition of Principles of Services Marketing (1994)

Principles of Services Marketing

4Rev Ed edition

by

  • ★★★★★ 5.0 (1 rating) ·
  • 2 Want to read
  • 1 Currently reading

Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.

Publish Date
Publisher
McGraw Hill Higher Education
Language
English
Pages
448

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Previews available in: English

Subjects

Marketing, Management, Service industries, Marketing, management, Dienstensector, Dienstleistung, Consumer industries - general & miscellaneous, Marketing & sales management, Marketing services

Showing 7 featured editions. View all 7 editions?

Edition Availability
Cover of: Principles of services marketing
Principles of services marketing
2008, McGraw-Hill Education
in English - 5th ed.
Libraries near you: WorldCat
Cover of: Principles of Services Marketing
Principles of Services Marketing
July 4, 2007, McGraw Hill Higher Education
Paperback in English - 4Rev Ed edition
  • Not in Library
Libraries near you: WorldCat
Cover of: Principles of Services Marketing
Principles of Services Marketing
July 4, 2007, McGraw Hill Higher Education
in English
Libraries near you: WorldCat
Cover of: Principles of Services Marketing
Principles of Services Marketing
December 1, 2000, McGraw-Hill Education
Paperback - 3Rev Ed edition
Libraries near you: WorldCat
Cover of: Principles of Services Marketing
Principles of Services Marketing
May 1998, McGraw-Hill Publishing Co.
Libraries near you: WorldCat
Cover of: Principles of Services Marketing
Principles of Services Marketing
May 1998, McGraw-Hill Publishing Co.
Paperback - 2Rev Ed edition
Libraries near you: WorldCat
Cover of: Principles of services marketing
Principles of services marketing
1994, McGraw-Hill, McGraw-Hill Book Co Ltd, Mcgraw Hill Book Co Ltd
in English
Libraries near you: WorldCat

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Book Details

The Physical Object

Format
Paperback
Number of pages
448
Dimensions
9.5 x 7.2 x 1.4 inches
Weight
2.7 pounds

ID Numbers

Open Library
OL9263586M
ISBN 10
0077107942
ISBN 13
9780077107949
Goodreads
4203895

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
April 24, 2010 Edited by Open Library Bot Fixed duplicate goodreads IDs.
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 14, 2010 Edited by Open Library Bot Linked existing covers to the edition.
December 15, 2009 Edited by WorkBot link works
April 30, 2008 Created by an anonymous user Imported from amazon.com record