An edition of Marketing management: knowledge and skills (1986)

Marketing Management

Knowledge and Skills

7 edition

by J. Paul Peter

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An edition of Marketing management: knowledge and skills (1986)

Marketing Management

Knowledge and Skills

7 edition

by J. Paul Peter

★★★★ 4.00 ·
1 Rating
34 Want to read
5 Currently reading
0 Have read

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Publish Date

March 25, 2003

Publisher

McGraw-Hill/Irwin

Language

English

Pages

896

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Previews available in: English

Showing 9 featured editions. View all 17 editions?

Edition	Availability
1 Marketing Management: Knowledge and Skills, 10th Edition Sep 27, 2010, McGraw-Hill/Irwin hardcover 0073530050 9780073530055	cccc Borrow Listen Libraries near you: WorldCat
2 Marketing management: knowledge and skills 2009, McGraw-Hill Irwin in English - 9th ed. 0073381136 9780073381138	cccc Borrow Listen Libraries near you: WorldCat
3 Marketing management: knowledge and skills 2004, McGraw-Hill in English - 7th ed. 0072552174 9780072552171	cccc Borrow Listen Libraries near you: WorldCat
4 Marketing Management: Knowledge and Skills March 25, 2003, McGraw-Hill/Irwin Hardcover in English - 7 edition 0072552174 9780072552171	aaaa Not in Library Libraries near you: WorldCat
5 Marketing Management: Knowledge & Skills June 30, 2000, Irwin/McGraw-Hill Hardcover in English - 6th edition 0072315571 9780072315578	cccc Borrow Listen Libraries near you: WorldCat
6 Marketing management: knowledge and skills 1998, Irwin/McGraw-Hill in English - 5th ed. 0256226334 9780256226331	cccc Borrow Listen Libraries near you: WorldCat
7 Marketing management: knowledge and skills 1995, Irwin in English - 4th ed. 0256137277 9780256137279	cccc Borrow Listen Libraries near you: WorldCat
8 Marketing management: knowledge and skills : text, analysis, cases, plans 1992, Irwin in English - 3rd ed. 0256092257 9780256092257	bbbb Read Listen Libraries near you: WorldCat
9 Marketing management: knowledge and skills : text, analysis, cases, plans 1986, Business Publications in English 0256030731 9780256030730	cccc Borrow Listen Libraries near you: WorldCat

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Book Details

First Sentence

"Simply stated, the marketing concept means that an organization should seek to make a profit by serving the needs of customer groups."

The Physical Object

Format: Hardcover
Number of pages: 896
Dimensions: 10 x 8.2 x 1.5 inches
Weight: 3.8 pounds

ID Numbers

Open Library: OL9259178M
ISBN 10: 0072552174
ISBN 13: 9780072552171
Library Thing: 1508657
Goodreads: 2203993

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History

Created April 30, 2008
6 revisions

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August 15, 2010	Edited by WorkBot	merge works
August 12, 2010	Edited by IdentifierBot	added LibraryThing ID
April 24, 2010	Edited by Open Library Bot	Fixed duplicate goodreads IDs.
April 16, 2010	Edited by bgimpertBot	Added goodreads ID.
April 30, 2008	Created by an anonymous user	Imported from amazon.com record

Marketing Management

Knowledge and Skills

by J. Paul Peter