An edition of Gonzo Marketing (2001)

Gonzo Marketing

Winning through Worst Practices

by Christopher Locke

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An edition of Gonzo Marketing (2001)

Gonzo Marketing

Winning through Worst Practices

A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.

Publish Date

December 24, 2001

Publisher

Capstone

Language

English

Pages

252

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Previews available in: English

Edition	Availability
1 Gonzo Marketing: Winning Through Worst Practices October 15, 2002, Perseus Books Group Paperback in English 0738207691 9780738207698	zzzz Locate
2 Gonzo Marketing: Winning Through Worst Practices 2001, Hardie Grant Books Paperback 1740640357 9781740640350	zzzz Locate
3 Gonzo Marketing October 1, 2001, Simon & Schuster Audio Audio cassette in English - Abridged edition 0743507851 9780743507851	zzzz Locate
4 Gonzo Marketing: Winning Through Worst Practices October 9, 2001, Perseus Books Group Hardcover in English - 1ST edition 0738204080 9780738204086	zzzz Locate
5 Gonzo marketing: winning through worst practices 2001, Perseus Pub. in English 0738204080 9780738204086	eeee Preview Only
6 Gonzo Marketing: Winning through Worst Practices December 24, 2001, Capstone Hardcover in English 1841121665 9781841121666	aaaa Preview Only
7 Gonzo Marketing October 1, 2001, Simon & Schuster Audio Audio CD in English - Abridged edition 074350786X 9780743507868	zzzz Locate