An edition of Sales promotion
(2008)
Sales promotion
how to create, implement & integrate campaigns that really work
4th ed.
by Roddy Mullin
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Sales promotion: how to create, implement & integrate campaigns that really work
2008, Kogan Page
in English
- 4th ed.
0749450215 9780749450212
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Book Details
Table of Contents
Starting with the customer
The business and marketing purpose behind sales promotion
What sales promotions can do
How to use promotions
How to be creative
How to use suppliers
How to implement a promotion
Self-regulation and the law
Marketing accountability and research
Off-the-shelf offers
Joint promotions
Price promotions
Premium promotions
Prize promotions
International sales promotion.
Edition Notes
Includes bibliographical references (p. 292) and index.
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| August 2, 2020 | Edited by ImportBot | import existing book |
| July 29, 2014 | Edited by ImportBot | import new book |
| December 3, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| December 10, 2009 | Created by WorkBot | add works page |